Despite everything that is happening in the world, the digital transformation processes are actively continuing in the aviation industry - this has been evidenced by many projects in the civil aviation market, driven by technology and customer needs. It is already absolutely clear that the digitalization of service is the basis of competition for a passenger.
The development of information and organizational technologies is changing not only business processes, but also their culture. It is a very large niche for technologies such as NDC, artificial intelligence, machine learning, Big Data, as well as classic BI solutions.
We know that all airlines in the world share two key needs: profitability and passenger satisfaction. And while the former are looking for new ways to increase profitability, expectations of the latter have gone beyond price and schedule. Today, passengers want more than just a seat. They want more targeted offers in a simple and convenient way, more products and services to improve their travel experience. Understanding these goals increases likelihood of conversion. Already now, from the point of view of consumers, highly personalized selling is perceived as the norm.
In a corporate and business environment, needs of customers, regardless of complexity of the technologies used on the market, are also reduced to the desire to receive the unique airline retail products that are simple and easy to use, creating new business values. For the B2C sector, important criteria are getting new emotions in the buying process, presence of visualization, simplicity and functionality, a rich and convenient choice.
Market research shows that savvy travelers no longer want to buy flights using outdated methods. To meet the expectations of today's passengers, you need to analyze your customer behavior and market data to create more targeted offers in the future. Airlines need high-tech systems for it. That is why Vipservice seeks to expand the “menu” of products and services available to the client, either booking system tools, or a convenient interface for business travel products, or payment methods. Today, a new trend in the distribution of aviation content - NDC (New Distribution Capability) is in an active phase of implementation.
NDC is a set of harmonized communication protocols, an IATA-sponsored standard that enables the next generation of airline retail and provides a framework for development of new technologies. The initiative is designed to free airlines from monopoly and enable them to sell a wide range of content through partners directly.
Thanks to the Holding's long expertise, successful cooperation with the world's leading air carriers and financial stability, Vipservice has created its own vision of development within the current trend focused on interaction with a client.
Portbilet 2.0 is a tool for implementing such opportunities based on our own Transport aggregator TicketMe. We tirelessly enrich content by designing, developing and unifying new interfaces and APIs that meet expectations of airlines and needs of all market players, as well as travel consumers. Up to date, the platform implements the protocols of leading Russian and international carriers - AEROFLOT, S7 AIRLINES, LUFTHANSA GROUP, URAL AIRLINES, POBEDA, AZIMUTH, AIR FRANCE/KLM, EMIRATES, MAHAN AIR, FLY ARYSTAN, KIWI–LOW COST. And in 2022, new carriers will join the service – TURKISH AIRLINES, SCAT.
The Holding is confident that all participants in the travel market will benefit with NDC. Travelers will receive more personalized offers based on loyalty, purchase history and travel characteristics and as a result, maximum convenience on the road, ability to compare offers on many criteria, including transparency of fares and services. The Airlines will be able to maximize profits and differentiate their brand and product offering. Agencies, OTAs and TMCs will be able to provide comparative searches on initially more relevant offers, and travel managers will be able to provide greater transparency in determining the final cost of a trip, eliminating the need to order additional services.
All this is an integral part of NDC, which gives obvious privileges for the industry in a form of faster product launch, access to advanced content, personalization, cost and time optimization.
